This is my first blog post in over a month. Let that sink in for a little bit.
For Janplan, I was back in New York doing an internship for Johnson&Johnson that I applied for on a whim. I’d never done a Janplan internship before, so I didn’t really know what to expect. Turns out, J&J didn’t really know what to expect either, and that actually worked to my benefit.
Not benefit in that I just sat there and didn’t do anything because they didn’t have anything concrete planned for me, but that I got to do whatever I wanted (job related.) I worked under the VP for consumer communications, which is essentially the internal PR team. Not exactly advertising, but it was close.
The most significant work I had was writing articles for the company’s internal website (intranet, check out that word that I now know exists.) I did pieces about the new recycling initiative they’re undergoing, some black history month events, a new program to help hires assimilate faster, and even an article about the brand’s K-Y Valentine’s Day ad. The assignments were fairly sporadic, though, so that left me lots of time to explore the rest of the company.
I got to tour their creative lab, which was kind of like a miniature advertising agency on-site. I also got to see their insanely well-equipped TV studio that they have so if the CEO needs to get patched in for an on-air interview on a news network, they can do it right out of headquarters (and film small things for the company as well.) I sat in on business calls with my boss and basically learned how to conduct myself in the corporate world. I’m not really into wearing shirts with buttons, but still, it’s good to know what to expect/avoid if I ever end up someplace like J&J.
One of the coolest things I got to do was take a tour/go out to lunch with one of the copywriters from J&J’s massive PR firm, Burson-Marsteller, who gave me a ton of advice about what I would need to do to catch a break in the advertising world. Let’s say my plate is pretty full right now (significant frowny face.)
But, it’s my senior spring, which means I need to make my time here as dense as possible. And, as a bit of shameless self promotion because it is entirely relavent, here’s a link to the article I wrote for Colby Magazine (the alumni one) last year about the first day of class:
(also, I didn’t get left back, they got my graduation year wrong (another frowny face.))